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Bing Webmaster AI Visibility Reports

How to Cite Sources in Bing Copilot Answers?

The Bing Webmaster Tools AI Performance report reports citation visibility in Microsoft Copilot, Bing AI answers, and select partner experiences. In addition to Total Citations and Average Cited Pages, Grounding Queries are included; the 2026 expansion includes Intents, Topics, Citation Share, and Compare features.

Bing CopilotAI PerformanceCitation ShareIntentsTopics
AI Visibility Diagnostics
Total Citations
Average Cited Pages
Grounding Queries
Intents and Topics
Citation Share
Compare periods
01Verify platform, bot and index access
02Examine content, entities, evidence and technical signals
03Separate citation, impression, referral and conversion
04Track the result in Search Console, Bing and analytics
01
Evidence-based GEO approach

Bing Copilot and AI Performance How to analyze?

The Bing Webmaster Tools AI Performance report reports citation visibility in Microsoft Copilot, Bing AI answers, and select partner experiences. In addition to Total Citations and Average Cited Pages, Grounding Queries are included; the 2026 expansion includes Intents, Topics, Citation Share, and Compare features.

01

Save initial visibility

Record brand, query, platform, source URL and measurement date in standard format.

02

Test bot and technical access

Check robots, WAF, canonical, index, structured data and HTTP responses.

03

Separate platform and metric

Do not interpret mention, citation, impression, referral and conversion values as the same metric.

04

Perform a controlled experiment

Verify which hypothesis works with baseline, changelog, and remeasurement.

Don't present Citation Share as a ranking or site quality score.

02
Live error and status dictionary

GEO terms, bots and metrics messages

01bilgi

Total Citations

Meaning: This represents the total number of sources shown as references in your site's AI responses.

Possible cause: Bing AI Performance metric.

02bilgi

Average Cited Pages

Meaning: Shows your daily average different source pages.

Possible cause: Total citation is different from total scope metric.

03bilgi

Grounding Queries

Meaning: Displays the source query phrases that trigger Citation.

Possible cause: AI answer grounding process

04bilgi

Intents

Meaning: Queries are classified into intent categories such as informational, commercial, local, etc.

Possible cause: AI/ML classification.

05bilgi

Topics

Meaning: Combines similar grounding queries in theme clusters.

Possible cause: Semantik konu analizi.

06warning

Citation Share

Meaning: The percentage of your site in all citations in the specific grounding query.

Possible cause: Relative visibility metric.

07bilgi

Compare

Meaning: It compares seasonal citation trends in succession.

Possible cause: Zaman serisi analizi.

08warning

Report is empty

Meaning: The site may not receive citations or preview/coverage may be limited.

Possible cause: New feature or low data.

No records matching this expression were found.

03
Copiable controls

robots.txt, WAF, log and analytics tests

Bingbot response

curl -sSI -A 'bingbot' https://example.com/rehber | grep -iE '^HTTP|location|x-robots-tag|content-type:'

Displays the basic response for Bingbot.

Robots

curl -sL https://example.com/robots.txt | grep -iE 'bingbot|User-agent|Allow|Disallow|Sitemap' | head -n 120

Lists Bingbot and sitemap rules.

IndexNow key

curl -sSI https://example.com/INDEXNOW_KEY.txt | grep -iE '^HTTP|content-type|location:'

IndexNow checks the key file.

Sitemap

curl -sS https://example.com/sitemap.xml | grep -F 'https://example.com/rehber' || true

Tests if the guide URL is found in the sitemap.

Update date.

curl -sL https://example.com/rehber | grep -iE 'dateModified|Updated|Last Update' | head -n 20

Checks freshness signals.

Source structure

curl -sL https://example.com/rehber | grep -iE '<h2|<h3|<table|Kaynak|Referans' | head -n 60

Shows title, table, and source structure.

04
Correct and risky application

GEO strategy comparisons

Citation Share

Wrong / Risky
%40 citation share = 1st place on Bing
Right Approach
Interpret it as a relative citation area; do not mean ranking and traffic share

Grounding query

Wrong / Risky
Create a similar page for each query.
Right Approach
Segregate queries into intent/topic clusters and create an extensive content plan.

Compare

Wrong / Risky
The increase after the update is definitely from the content.
Right Approach
Noting model, request, and freshness impacts, with correlation report.

IndexNow

Wrong / Risky
Notify URL on each page view.
Right Approach
It only reports new, meaningful updated or deleted URLs via the queue.
06
Platform and infrastructure

Google, ChatGPT, Bing, Perplexity and infrastructure

AI Performance

First side citation reporting, cited URL and grounding query visibility.

  • Read Total Citations with cited pages.
  • Standardize the date range.
  • Note coverage limitations.

Intents and Topics

AI visibility goes beyond the classic single keyword approach.

  • Create intent-based content brief.
  • Perform whitespace analysis in topic clusters.
  • Verify the preview classification with a human eye.

Citation Share and Compare

It shows relative citation and periodic changes.

  • Do not offer as a quality score.
  • Know that your rival does not display a domain.
  • Match content changes with separate records.
False promises and measurement risk

Absolutely don't

  • Don't present Citation Share as a ranking or site quality score.
  • Do not consider the intent/topic classifications in the preview report as final.
  • Do not report Bing citation increase as direct conversion increase.
  • Do not use IndexNow as a citation guarantee or spam email sender.
Post-procedure check

Verify the solution

  • Bingbot, sitemap, and IndexNow technical access have been verified.
  • AI Performance baseline date range recorded.
  • Intents, Topics, and grounding queries have been converted to content plan.
  • Citation Share and Compare data were reported with limits.
07
Internal SEO content set

Related GEO and AI SEO guides

08
primary sources

Official search and crawler documents of the platforms

09
Frequently asked questions

Bing Copilot and AI Performance Curiosities about

Does Bing Copilot and AI Performance work yield definitive results?

No. Technical feasibility, access, content quality, and measurement can be improved; citation and AI response depend on the dynamic systems of the platforms.

Does GEO replace classic SEO?

No. Crawl, index, canonical, content quality, and site reliability are the foundation of GEO work.

Is the llms.txt file mandatory?

No. It is a community suggestion; Google Search explicitly states that it does not use it as a special visibility signal.

Does a custom AI schema exist?

There is no special schema for Google AI features. Supported structured data must be used in a manner compatible with visible content.

Does allowing AI bots guarantee citation?

No. Bot access only provides discovery and retrieval permission; source selection is not guaranteed.

How is GEO measured?

AI impression, mention, citation, cited URL, referral, assisted conversion, and answer accuracy should be measured together.

How long does it take to get the results?

There is no fixed duration. Crawl refresh, platform scope, content change, and user request vary accordingly.

EKA SOFTWARE AND INFORMATION SYSTEMS

Let's improve GEO visibility with technical data and controlled experiments

We audit bot access, content, entity, citation and measurement processes for Google AI, ChatGPT Search, Bing Copilot and Perplexity. We do not guarantee exact citation or ranking.

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