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Check your website's Domain Authority (DA) and Page Authority (PA) scores with our free DA-PA checker tool. Analyze your domain strength and search engine ranking potential.
DA and PA are metrics developed by Moz that predict how well a website will rank on search engine result pages (SERPs). Higher scores mean better ranking potential.
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Understanding Domain Authority and Page Authority for better SEO strategy
Domain Authority is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It ranges from 1 to 100, with higher scores corresponding to a greater ability to rank. DA is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single score.
Page Authority is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). It's also scored on a 100-point scale. PA is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors. It uses a machine learning model to find the algorithm that best correlates with rankings across thousands of search results.
DA and PA provide comparative metrics to evaluate the relative strength of websites and pages. They can help SEO professionals track the strength of their websites over time, compare their marketing efforts to their competitors, and determine the relative strength of link targets for link building campaigns. They're particularly useful when performing competitor analysis and considering the value of potential link building opportunities.
Improving your Domain and Page Authority scores primarily involves improving your overall SEO strategy. Focus on creating high-quality content that earns natural links, build a healthy link profile with authoritative backlinks, ensure your technical SEO is solid, and provide a good user experience. Remember that it's easier to improve from DA 20 to 30 than it is from DA 70 to 80. The higher your score, the harder it becomes to increase.
Follow these simple steps to check any domain's DA and PA scores
Enter the domain name you want to check in the input field. You can enter it with or without 'www' or 'https://' (e.g., example.com or www.example.com).
Click the "Check DA PA" button to start the analysis process. Our tool will then retrieve the latest metrics from Moz's database.
Within seconds, the DA and PA scores will be displayed. You can use these metrics to evaluate the domain's SEO strength and ranking potential.
Compare these scores with your competitors or track changes over time to gauge your SEO progress. Remember, higher scores indicate better ranking potential.
Common questions about DA, PA and how to use these metrics effectively
There's no absolute "good" score as DA and PA are relative metrics. However, generally:
- 40-50: Good
- 50-60: Very good
- 60+: Excellent
Remember that these scores are comparative, so what matters most is how your scores compare to your direct competitors in your specific niche. A DA of 35 might be outstanding in a niche where competitors average 25, but weak in a niche where competitors average 55.
Moz typically updates its index, including DA and PA scores, approximately once per month. This means that any SEO improvements you make might take a few weeks to be reflected in your scores. It's important to focus on long-term trends rather than short-term fluctuations, as the scores are designed to provide a relative measurement over time.
DA/PA scores can drop for several reasons:
1. Moz updated its algorithm or index data
2. You lost valuable backlinks
3. Your competitors gained more authoritative backlinks, shifting the relative scale
4. Your site experienced technical SEO issues
5. Your site was penalized by search engines
Remember, DA/PA are relative metrics. Even if you maintain the same level of SEO, if your competitors improve faster, your scores might decrease relative to the overall index.
To improve your DA and PA scores:
1. Build high-quality, natural backlinks from authoritative websites
2. Create valuable, linkable content that attracts natural backlinks
3. Improve your internal linking structure
4. Fix broken links and technical SEO issues
5. Maintain a clean link profile by removing or disavowing toxic backlinks
6. Improve user experience and site performance
7. Be patient - improving DA/PA takes time as it relies on gaining trust within your industry
Focus on creating a genuinely valuable website for users, and the metrics will follow.
No, DA and PA are not direct Google ranking factors. They are metrics created by Moz to predict how well a site might rank in search engines. Google has confirmed they don't use Moz metrics in their algorithm. However, DA/PA correlate with many factors that do influence rankings, which is why they're valuable predictive tools for SEO professionals. Think of them as useful third-party estimates of your site's authority, rather than actual ranking factors.
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