Google Ads Management - Turn Your Advertising Budget into Investment

Google Ads is Google's paid advertising platform. It uses a cost-per-click (CPC) model, so you only pay when someone clicks your ad. Keyword targeting, audience segmentation and AI-powered bidding help you reach potential customers.

There is no minimum budget limit, but we recommend a daily starting budget of at least 300-500€ to collect meaningful data and feed machine learning in competitive sectors. We will determine the optimal budget together based on your sector, goals, and competition level.

They are not alternatives to each other, but complementary. Google Ads brings instant traffic and sales, while SEO provides long-term organic traffic. The most effective digital marketing strategy is to increase your organic power with SEO while achieving quick conversions with Google Ads.

Account setup, strategy definition, keyword analysis, and writing ad copy usually takes 1-3 business days. After Google approval, your ads will be published immediately and start receiving traffic.

It is very large. Google considers the opening page experience as an important part of the quality score. A slow-opening site increases your click costs (TBM) and reduces your ad display share. Our high-performance NVMe SSD hosting infrastructure eliminates this problem.

We provide a standard detailed performance report every month. This report includes critical metrics such as spent budget, click number, conversion cost, ROAS, etc. Our Enterprise packages include live dashboards that can be tracked in real-time using Looker Studio.

Performance Max is an AI-powered campaign type that combines all Google advertising channels (Search, YouTube, Display, Discover, Gmail and Maps) in one campaign. Google's machine learning automatically optimizes the best-converting channels and audiences.

Quality Score is Google's 1–10 rating of your ad quality. It is based on ad relevance, expected click-through rate and landing-page experience. A higher score means lower click costs and better ad positions.

Conversion tracking allows you to track valuable actions (purchases, form submissions, phone calls) performed by users who click on your ad on your website. Without proper conversion tracking, you cannot determine which campaigns are profitable and optimize your budget.

Google Merchant Center is the platform used to showcase e-commerce products in Google Shopping ads. A product feed containing product information, prices, stock and images is uploaded and integrated with Google Shopping campaigns.

Remarketing is a strategy that shows ads again to users who previously visited your website but did not convert. Dynamic remarketing increases conversion rates significantly by displaying personalized ads featuring the products they viewed.

ROAS (Return on Ad Spend / Revenue from Ad Spend) is a metric that measures the revenue you earn from your ad spend. Formula: ROAS = (Ad Revenue / Ad Cost) x 100. For example, if you spend 1.000₺ and earn 8.000₺ in revenue, your ROAS is 800%.

Negative keywords are search terms you do not want your ads shown for. For example, you wouldn't want to display a paid hosting ad to someone searching for 'free hosting'. Proper negative keyword management prevents budget waste and increases conversion rates.

Your account is entirely yours. As Eka Sunucu, we gain administrative access to your account, but the ownership of the account always remains with you. When the collaboration ends, our access is removed, and you can manage your account as you wish.

In addition to Google's automatic invalid-click filtering, we protect your advertising budget from fraudulent clicks with IP-based filtering, click-pattern analysis and suspicious-traffic reporting.